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On 4th April 1857, Giuseppe Borsalino created what is now the oldest Italian luxury hat manufacture in Alessandria, a town in northern Italy. Year 1900 Borsalino was awarded the Grand Prix at the Paris Exposition Universelle, an important recognition of the quality of its hats, which made the brand famous throughout the world. 1930 The Hollywood cinema adopts Borsalino hats as cult objects. The relationship with the cinema was destined to last. One frame stands out above all: Humphrey Bogart and Ingrid Bergman in the unforgettable final scene of Casablanca. In addition to Bogart and Bergman in Casablanca, Marcello Mastroianni in 8 ½ and Jean Paul Belmondo in Breathless both wear a Borsalino.